While I advocate for a custom Bug Out Bag (BOB) with everything but the kitchen sink in it, I have been asked my opinion on ready made bags that the average person can just purchase. The answer is simple, ANY Bug Out Bag is better than not having anything at all. The Ready America 4 person bag is a good starting point. It will keep 4 people going for 3 days. You can build upon this with items you determine you need, and customize accordingly.
Marty was born in Eastern Kentucky, and is from a generation that played in the mountains and woodlands growing up, social media and computers simply did not exist. He is retired from the military, and has practiced survival and kept in touch with his backwoods heritage for over 50 years now.